Homesearch vs Spectre vs Propalt vs Valuation Leads: what each helps agents do
Updated: 6 hours ago
These tools overlap, but they solve different parts of estate agency prospecting. The most useful comparison is the workflow you need: find an opportunity, reach the right person, and keep following up.
Homesearch
Homesearch ReContact highlights CRM contacts active in the market and helps teams prioritise calls. Its Prospector product monitors market changes and can automatically send branded prospecting letters, with activity recorded in Reapit. That makes Homesearch relevant for CRM reactivation and direct mail.
Spectre
Spectre combines prospect targeting, AI-assisted content and automated direct mail. Its automations can run letter campaigns against market events, and its site describes integrations including Street and Reapit. It is a serious choice for teams that centre their prospecting on physical mail.
Propalt
Propalt offers property and landlord intelligence plus automated letter campaigns and lead magnets. Propalt also offers a ChatGPT and Claude property-data connector. An AI connector or a free entry point is therefore not unique to Valuation Leads.
Where Valuation Leads fits
Valuation Leads connects CRM and live market signals to identify contacts worth approaching. Intelligence adds opportunity notes to the CRM; Autopilot turns those signals into personalised email and WhatsApp campaigns with ongoing follow-up. Its MCP connection lets agents describe triggers and campaigns in ChatGPT or Claude, while Valuation Leads manages delivery.
Choose based on the channel and workflow you actually plan to use. If CRM-led email and WhatsApp follow-up is the gap, explore Valuation Leads.