Build estate agency campaigns from ChatGPT or Claude
Updated: 6 hours ago
Campaign setup should start with the opportunity you see, not a maze of filters. With the Valuation Leads MCP connection, an agent can describe the audience, trigger, message and follow-up in ChatGPT or Claude. Valuation Leads then creates and manages the campaign.
From a prompt to a campaign
For example: ‘Send a WhatsApp to buyers looking for a two-bedroom home between £400,000 and £450,000 about our new instruction on X Road. Follow up in three days if they have not replied.’ Another prompt might target homes withdrawn in the last seven days above £1 million and draft a relevant email.
A trigger is simply a condition that starts a workflow: a withdrawal, price reduction, time on market, buyer match or another defined CRM and market signal. You can review the audience and wording before outreach begins.
Why the CRM connection matters
The useful part is the combination of market intelligence, customer records and ongoing follow-up. The campaign can use the agency’s brand voice and stop when someone replies, books or opts out. ChatGPT or Claude is the interface; Valuation Leads runs the outreach.